In the past decade, India’s fitness scene has evolved from conventional gyms and yoga classes to high-intensity, competition-style training formats such as CrossFit, Ironman, HYROX. What do CrossFit, Ironman, and HYROX have in common? They’ve turned fitness into sports where participants compete in races for records. And it seems more Indians are loving such sports. […]
Danone’s Second Innings: Betting Big on India Again
Danone is the world’s largest yoghurt maker. Photo: Bloomberg After exiting India’s dairy market, French food giant Danone is making a major comeback in India. This time, however, the company won’t focus on dairy and beverages, but will focus on its specialized nutrition business. India’s booming population, a growing middle class, and an increasing awareness […]
Protein Rich Indian Foods To Include In Your Diet
The typical Indian diet/meal is dominated by rice and wheat making them low on protein content and leaving a gap in your daily protein intake. Research indicate that up to 70% Indians are protein-deficient and there is a urgent need for more affordable and easy protein-rich meal options. More restaurants are now offering Protein-Packed Meals […]
Pickleball in India: Business Opportunities
Don’t like running or going to the gym? Start playing Pickleball. Similar to Zumba, yoga in the past, pickleball is the most popular thing currently in India’s urban fitness culture. Pickleball is the fastest growing sports in the world, and its growing in India as well. Everyone is playing pickleball in India right now. Tennis […]
Best Headphones for Running, Workout, Cycling
There are many avid runners, cyclists, gym-goers who like to listen to music, podcasts, audiobooks when engaged in fitness activity. Here are the best headphones for casual joggers, hardcore marathoner and other fitness enthusiasts. For some, exercise gets boring when done alone. For some others, that is a time that can be more effectively utilised. […]
Jumping on Trampoline is More Effective than Running
NASA study says that ‘rebounding’ on a trampoline is more effective than 30-minute of jogging. Want to start exercising and boost your cardiovascular fitness? Then, running is not the only option. A more interesting alternative is rebounding, or bouncing on a mini trampoline. A study was conducted by NASA on participants, aged between 19 and […]
Healthy Breakfast Ideas for Indians
Breakfast, being the first meal of the day, is important to kickstart the body’s metabolism. Having a big breakfast and eating most of your calories earlier in the day also helps to manage weight. The PVMF Breakfast To be healthy, the body needs seven nutrients on a regular basis; however, the body doesn’t get enough […]
Milind Soman: Fitness at Sixty
Milind Soman is among the fittest guys in the entertainment industry and is known for doing things out of the box. Even at sixty, Milind is fit as a fiddle and ready to take on the most grueling marathons around the world. At 60, Milind Soman completed the grueling 600-kilometer journey from Mumbai to Goa […]
Puma invests in various sports in India
Puma is a leading international brand that makes footwear, sports apparel, and other active lifestyle products. Their merchandise includes footwear, apparel, accessories, and sportswear for men and women. PUMA India invests heavily in the sporting ecosystem in India and supports a wide range of sports, including cricket. Puma sells a range of products across different […]
Sleep is as Important as Exercise & Diet
Today, lack of sleep is one of the biggest causes of burnout in major cities in India. Continuous postponement of sleep causes sleep debt, which is unhealthy, and over a prolonged period may cause major health issues. Various surveys suggest that Indians are among the most sleep deprived in the world. Indians sleep on average […]