Puma is a leading international brand that makes footwear, sports apparel, and other active lifestyle products. Their merchandise includes footwear, apparel, accessories, and sportswear for men and women.
PUMA India invests heavily in the sporting ecosystem in India and supports a wide range of sports, including cricket. Puma sells a range of products across different channels. You can find exclusive offers in their stores and on their website.
PUMA to focus on running in India
Puma has identified running as one of the fastest-growing sports in India and is partnering with major marathons in India.
Puma has made significant investments in diverse running initiatives such as local meet-ups and city-wide events. Trained specialists at PUMA stores provide personalised guidance on footwear based on individual needs, whether for training or for race day.
PUMA and Badminton
Puma India plans to launch specialised footwear, apparel, and accessories for badminton and has signed star badminton player PV Sindhu as its brand ambassador.
To announce the collaboration, the company undertook a campaign (for a week) where it temporary replaced its ‘PU’ with ‘PV’ in its signage at select stores across India.
🚨 India went crazy when PUMA turned into PVMA!
💭 Virat Kohli’s buying it?⁰💭 MS Dhoni connection with #7?
But the big reveal?P.V. Sindhu is the star! 🏸🔥
This is how you create buzz.
Hats off, @PUMA 👏#PUMAxPVSindhu #marketing #PVMA #puma pic.twitter.com/fGN4Mtbyc7— Jay P. Dwivedi (@ijaydwivedi) January 14, 2025
Virat Kohli’s association with Puma
Star batsman Virat Kohli was the brand ambassador of Puma for eight years (reportedly worth ₹100 crore).
Virat chose not to renew the deal to focus on his new venture.
A new era begins now. With @PUMA. #Forever #ForeverFaster pic.twitter.com/3d4rS3aHou
— Virat Kohli (@imVkohli) February 19, 2017
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