The India-UK FTA presents unprecedented opportunities for India’s fitness and sports industry in areas such as market expansion, technological advancement, and industry modernization. This trade agreement will act as a catalyst for the next phase of growth in India’s fitness and sports industry. The convergence of India’s growing fitness market with UK’s technological expertise and […]
Business Ideas
Pickleball in India: Business Opportunities
Don’t like running or going to the gym? Start playing Pickleball. Similar to Zumba, yoga in the past, pickleball is the most popular thing currently in India’s urban fitness culture. Pickleball is the fastest growing sports in the world, and its growing in India as well. Everyone is playing pickleball in India right now. Tennis […]
Running is the New Golf – Spawning an Industry
If you’re an enthusiastic runner and want to take your passion to the next level (and even make a business out of it), you can organize running events and even start a running club. More people in India are running than ever before; there are several running events where families, with kids, are participating. Fitness […]
The Rise of Sneaker Culture in India: Sole Revolution
Sneakers have transformed from footwear into timeless symbols representing identity and style. This article takes a closer look at the Sneakerheads community in India. Rise of Sneaker Culture Trainers have gone beyond being sports shoes; they have become symbols of status and fashion accessories that appeal to diverse consumers. This shift is particularly evident among […]
Impact of Major Sports Events on Regional Economic Development
International Sporting events, such as the Olympics and the FIFA World Cup are contested by hundreds of top athletes, and celebrated as sports festivals by people all over the world. Such events attract fans and visitors from all over the world. Hosting such mega-events also provides a big boost to the local economy. Benefits of […]
Creating a Fitness App: Strategies for Success
With technology becoming a part of today’s lifestyle there is a growing demand for digital fitness solutions. You may consider creating a fitness app to cater to this growing demand. Top Reasons to Consider Developing Fitness Apps There is a growing demand for fitness and health apps (data suggests increase in downloads and user engagement […]
Olympics Advertising (Rule 40): Restrictions for Athletes
Rule 40 of the Olympic Charter prohibits athletes from marketing themselves (for advertising purposes) during the Games. Rule 40 states, “Except as permitted by the International Olympic Committee (IOC) Executive Board,” it states, “no competitor, team official or other team personnel who participates in the Olympic Games may allow his person, name, picture or sports […]
Small Business Ideas: Fitness, sports, health, wellness
Small Business Ideas in the fitness, health, wellness space that you could start with minimum investments. I have always been fascinated by entrepreneurs who turn the simplest of ideas and convert it into a successful business. Giving away the comforts of an office job and the job security that comes along, these guys follow their […]
How to Make a Successful Career as a Fitness Trainer
A lot of fitness trainers work as freelancers in the industry. Then there are some who begin their career by working for a gym or a fitness club, but eventually, become independent and start their own business. Here are useful tips & suggestions on how to carve a successful career as a fitness/personal trainer. What […]
Arokia Foods founder started her business with only Rs 15,000 ($150)
Arokia Foods founder Sarala Bastian started here business venture growing ‘nutritious’ mushrooms with a capital of only Rs 15,000. Today, her company Arokia Foods makes mushrooms, pickles and soups and markets them in Chennai and neighbouring areas. Sarala Bastian got married at a very young age of seventeen, but she wanted to be independent and […]










