Don’t like running or going to the gym? Start playing Pickleball. Similar to Zumba, yoga in the past, pickleball is the most popular thing currently in India’s urban fitness culture.
Pickleball is the fastest growing sports in the world, and its growing in India as well. Everyone is playing pickleball in India right now.
Tennis can be strenuous; indoor courts of Badminton can feel stuffy. Pickleball is a social sports, it is fun, and a better alternative to these sports, especially for older or non-athletic people.
Today, leading companies are also turning to pickleball as part of their wellness program. This makes pickleball an attractive business opportunity as well.
Business Opportunities:
- Court Bookings: You can develop an app (similar to Khelomore, Playo, Hudle, Turf Town, etc.)
- Court Development: You can take a place on lease and build the courts. You can also rent out equipment
- Coaching: The game is more for fun so it could be difficult to coach.
- Equipment Sales: Adidas, Head, Decathlon are already in this space.
- Equipment Manufacturing: Most equipment are imported from China.
- Apparel Manufacturing: Adidas, Head are already in this space.
- Corporate Engagement: This can be a good segment to target considering the popularity of pickleball (MyRush, Sportytrip etc.)
Pickleball vs Tennis
Here are some key differences between the two sports:
- Underhand serve (below the waist) in Pickleball
- In Pickleball Ball must bounce once on each side before volleys are allowed.
- “Kitchen” is the non-volley zone (NVZ) where players are prohibited from volleying the ball.
