Healthcare technology products & wearables market opportunity in India.
Fitbit India head talks about the wearables market opportunity in India
Fitbit is a globally recognised wearables brand that produces health and fitness wearables — gadgets that allow you to track and measure your daily activities.
Recently, Fitbit introduced a new smartwatch, Fitbit Ionic, along with other products here in India. Fitbit India head Alok Shankar shares his views on the wearables market opportunity in India.
Excerpts:
What are the key priorities for Fitbit in India? How does the company look at the growing opportunity here?
Overall, the wearables market in India is still quite nascent. It is something which is still in the formative stage. We have to really educate the market in terms of the benefits that our products and services deliver.
As far as our priority is concerned—on a global scale, it is to make people healthier. We want to help our customers become healthier. We have devices to first track that information from a person, then we have the app to interact with the users and now what we are also doing is to give active feedback to help users in their journey towards better health.
Globally what is the outlook for wearables? How is the Indian market growing compared to other countries in Asia?
We are seeing a good double-digit healthy growth here. A fairly even spread growth that we see in the APAC region. As far as global outlook is concerned, in the next four years, the size of the wearables market should double. O
Do Indians show a growing interest in fitness devices? How important is the Indian market for the company?
Yes, Indians do have a growing interest towards fitness devices. As far as the Indian market is concerned, it is extremely strategic in nature and we have spent a lot of time educating consumers, and we had a healthy growth in the market.
What are some of the big innovations that Fitbit is bringing to the market?
Recently, we introduced Fitbit Ionic smartwatch. It has a separate OS you can have third party applications, there is a SDK—so that the developer community can build applications for this smartwatch. It is made from space-grade aluminum and comes with Gorilla Glass which is scratch resistant. It gives you five days of battery life, a very handy feature for a smartwatch. This watch is phone-free – so it has space for music, the device also has its own GPS.
Fitbit also introduced its first wireless headphone called the Flyer; it has six hours of battery life and comes with dual microphones. It delivers a good high-end performance.
The third product is Fitbit Aria 2 Wi-Fi Smart Scale, that provides great accuracy and can be easily setup via your smartphone’s Bluetooth connection, helping you track and understand your body composition including weight, body fat percentage, lean mass and BMI. By syncing your data from Aria 2 with the Fitbit app, you can see all of your stats in one place, making it easier to track your progress.
Can you share some of the innovations that Fitbit is working on?
Our latest product—the Ionic comes with five days of battery life. This is a big innovation. In addition to this, we have also incorporated a new sensor—the SPO2 sensor. It is the blood oxygen level sensor. With this capability, users can measure blood oxygen levels. We are also constantly working on improving our algorithms. We introduced sleep stages last year and it is becoming more accurate now. We also have a program called Coach which is getting integrated with our core Fitbit App. Coach gives the user active guidance. This app gets highly customised so a lot of work goes at the back-end to be able to deliver customised and personalised information.
Source: financialexpress
Finland based health care technology company launches wellness products in India
Finnish health care technology company Health Care Success (HCS) will launch a wide range of fitness bands in India (under the brand name Tango).
The company makes wellness motivators and heart rate monitor products under the Tango brand.
“We have seen an exponential growth in the market of wellness motivators, heart rate monitoring devices and mobile point of care solutions in the last five years and we believe this pattern will continue and fitness consciousness grows among people,” said HCS CEO Jari Raglund.
Fitness conscious Indians can now avail the best and latest technology in fitness gadgets. The Tango wellness products are targeted at the young urban population in the country.
More on website: tango-wellness.com
Leave a Reply