With most Indians pursuing a wide range of fitness and sports activities, in order to stay healthy, India is giving rise to a significant market for fitness, health, and protein supplements.
- If the fat percentage is greater, a person can be prone to blood pressure and heart problems, as well as diabetes.
- If the muscle percentage is less, a person is often subjected to premature ageing and general weakness.
Supplements in India
You can now easily buy whey protein, Creatine powder, nutritional supplements, sports nutrition, weight loss, health and wellness, herbal and ayurvedic supplements in India (Whey protein is commonly used by those who work-out regularly).
“Sports nutrition is no longer the domain of athletes; it continues to move to the mainstream, largely driven by the focus on protein for both sports performance and weight management,” report by KPMG.
One can now buy the best health and wellness products from across the globe (not just in India) via online shopping.
As urbanisation grows and so do disposable incomes, the demand for food supplements, functional foods is poised to grow big, which makes the nutraceuticals market in India lucrative to many.
You can see the top supplement brands participate in health events like bodybuilding championships, sports tournaments and other health events for brand awareness and promotions.
“Nutritional supplementation in a format that tastes great, is a great opportunity to have a materially positive impact on overall health and wellness. While the category is small, it is growing quickly and Super Gummy in a very short period has already become the leading nutritional gummy supplement in India,” Super Gummy multi-vitamins and nutritional supplements.
Read: Fake body-building supplements plague Indian fitness industry
Dietary Supplements
Our health is a direct function of what we eat. Unfortunately, our fast paced lifestyles prevents us from eating a well-balanced fiber rich diet.
The daily requirement of fiber includes 14 gm/1000kcal. We need to eat at least 300 gm of vegetables and 100 gm of fruit apart from whole grain and pulses.
If you are unable to consume this recommended amount of fiber through food, a supplement can help bridge the gap of deficiency for fiber.
Dietary supplements are suitable for those metabolic and lifestyle-related disorders for which no solutions exist as on date
Plant-based Supplements
Most companies also make plant-based protein powders. These smooth, great tasting vegan protein powder and vegetarian protein powders are perfect for anyone and suitable for any lifestyle, not just vegans.
The best powders are completely free of solvents, GMOs, radiation, artificial flavors, artificial preservatives, artificial colors, soy, yeast, wheat, or added sugars.
Plant-based supplements provide some of the best-concentrated nutrition.
These powerful, raw, vegan and vegetarian supplements, mineral complexes, immune boosters, and superfood ormus greens, are rich in vitamins and antioxidants and suitable for anyone who wants to amplify their health and fitness.
Body Building India (BBI): Aims to be a nutraceutical leader
Body Building India, a chain of online and offline stores for fitness and nutrition foods plans to tap the Indian nutraceuticals market. The brand sells Functional foods, Nutrition supplements and other fitness related services. Their products include Multi vitamins, Glutamine, Creatine, Fat burner and Branched Chain Amino Acids (BCAA). BBI participates in all leading Body-building/fitness events across the world.
Dietary Supplement ‘MyFy’ available in India
‘MyFy’ is a soluble fiber dietary supplement that prevents metabolic and lifestyle disorders like diabetes and high cholesterol. The supplement is completely natural, clinically tested and proven, and convenient to use. It comes with no additives, preservatives and organoleptic characters such as taste, colour or odour and can blend in any drink or food preparation.
MyFy prevents the rapid absorption of sugar (glucose) and thereby avoids blood glucose “spike”. There is less sugar for fat conversion. Glucose is absorbed slower thus leading to glycemic control, lipid control and diet control.
The average Indian has a shortfall of 5-10 gm. of fiber in their diet. You can have 1-2 sachets of MyFy a day (each sachet of MyFy weighs 5 grams), mixed in water, juice, milk or any beverage of choice to make up for the shortfall.
MyFy can also be added to any food item during preparation (doesn’t affect taste or appearance of the food).
Website: myfy.co.in
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