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You are here: Home / Business Ideas / Do Premium Fitness Brands Really Offer Value to Customers in India?

Do Premium Fitness Brands Really Offer Value to Customers in India?

December 13, 2017 by fitbiz Leave a Comment

Reebok Fit to Fight

Do Premium Fitness Brands Really Offer Value to Customers in India?

Looking for a new pair of sports shoes to start your fitness routine?

Be ready to easily spend a few thousand rupees.

But then do these expensive shoes really give you the comfort they promise?

Most of the shoes (even from premium brands) look as if they are outsourced to some cheap sources. The ones costing around a couple of thousand rupees come with plastic soles.

Here are more instances where users were unhappy with some of the premium shoes.

“I purchased a sports shoes costing Rs 5999.00, and it did not last even 3 months. Similar experience with shoes between Rs 3000 to Rs 5000.00, which lasted for 3-5 months. Friends, be careful with these premium brands and try to find out where they are manufactured.”

“These MNC’s are looting Indian customers with exorbitant pricing. The comfort that is promised, is seldom present. Its all about perception (wearing a certain brand makes feel comfortable) that these guys are trying to encash on.”

German sports goods maker Adidas is re-positioning Reebok as a premium fitness brand in India as part of a major revival drive for the brand after shutting down hundreds of outlets last year following a financial scandal. The company plans to open 100 premium stores, called Reebok Fit Hubs, by March next to sell premium products such as shoes priced at Rs 12,000, and provide fitness consultation to customers.Full story here…

So what do you guys think? Does an expensive Reebok or Nike (available in India) is really as comfortable as the ones available abroad?

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