Before the Cricket World Cup began, a lot of companies who wanted to spend on advertising and promotions were not sure whether they should commit their funds. But those who did are a happy lot, thanks to India’s stellar on-field exploits in the cricket World Cup. Even fans are happy that the national team is doing well, which means more people are taking an interest in the game, thus giving a boost to related small businesses.
Its also giving a good boost to travel tourism, with many, making plans to travel to Australia and to New Zealand to watch their national / favorite teams in action.
Currently, there’s a mad scramble for air tickets for the semis and the finals, with people queuing up to fly to Australia.
And although the travel agencies are more than happy to serve sports fans, there are challenges in serving them. “Fans are saying they want a package that has tickets for semis and a refundable one for the final, just in case India does not make it to the last lap.”
The problem is that travel companies are unable to give such tailor-made packages to sports fans. But then it is definitely something that they need to ponder over, providing tailor-made travel packages.
Another big hurdle is getting the visa at the last moment. If you’re based in some European country, it may not be a problem, but if you’re based in India, Pakistan, Sri Lanka or Bangladesh (cricket playing countries), getting a foreign visa (to countries like Australia) at such short notice may not be possible.
But its still worth giving a try. After all, major sporting events like World Cups and Olympics come once in four years. So go and get it!
