India’s sports economy continues to grow and is expected to double in size by the year 2027.
Sports business continues to grow in India with several pro sports leagues in action (Cricket, Soccer, Hockey, Badminton, Kabaddi, and more), sports sponsorship in India continues to enjoy a bull run.
As popularity of sports grows in India, sports stars also expand their brand endorsement portfolios, with Virat Kohli leading brand endorsements (PV Sindhu lead the non-cricket endorsement space).
Reports suggest that smaller towns will play a vital role, especially with tier II leagues beginning to receive widespread attention.
Data analytics will increasingly play a significant role in managing all aspects of sports, especially on initiatives such as fan engagement and viewership on digital platforms.
- India’s sports goods industry plays a vital role in global exports, employment generation, and economic contribution.
- India is a major global player in sports goods, especially in inflatable balls, equipment for racket sports (table tennis, badminton, tennis), gym equipment, and cricket gear.
- Jalandhar in Punjab and Meerut in Uttar Pradesh are the two most prominent cities in India known for the production of sports goods.
Related: India’s Sports Industry and Exports Related Data
Government Pushes for Sports
“Globally, sports is the largest industry and sports business means different things to different people. But as we are surging ahead in sports, I believe we will become the largest sports industry in the world. I feel that the interest we are seeing in sports will see the industry grow further,” says Youth Affairs and Sports Minister Vijay Goel.
The government is taking several measures to give fillip to India’s sports culture and it’s ecosystem.
Sports Events To Promote Business
India now hosts several events that bring together leading stakeholders, policy makers, sports management companies under one roof to help India realize the dream of becoming a truly international sporting nation with world class infrastructure.
Sports federations, food and nutrition authorities, health club owners, sports teams, fitness experts, sports good and equipment manufacturers, technology and innovation providers, dietitians, nutrition and sports supplement manufacturers, sports media experts, and fitness enthusiasts attend such events.
Leave a Reply