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Hrithik’s Lifestyle Brand HRX to sell sports and fitness equipment

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Hrithik Rosan’s lifestyle brand HRX sells fitness and casual wear, as well as sports and fitness equipment for home workouts.

HRX, a joint venture of Hrithik Roshan with Exceed Entertainment aims to empower and inspire people to become the best and aspires to capture the wide space in the active lifestyle category.

HRX currently sells footwear, accessories, deodorants, and they now plan to sell fitness equipment as well. HRX’s fitness equipment range includes dumb-bells, kettle-bells, yoga mats and skipping ropes. These are required for functional home workouts that consumers can do at home, as access to gyms remain sparse.

The brand made its debut on Myntra.com in 2013 by launching their athleisure clothing range for men. Over the years, the fitness brand has partnered with the MTB Himalayan Bike Race, sponsored the FC Pune City football club, and has been increasing its product range. In 2017, the brand partnered with Cult.fit (previously Cure Fit) to launch HRX workout across Cult centers in India.

HRX has now partnered with Flipkart to launch HRX’s Sports and Fitness Equipment for home workouts; these are suitable for everyday athletes as well as individuals who want to workout from the comfort of their homes.

HRX also makes audio devices for fitness enthusiasts and music-lovers. The company also plans to launch more wearable tech in the near future.

“In Tiger, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in the HRX vision along with me. Fitness and movement through dance are an integral part of his personality, which makes him a perfect ambassador for the brand. Besides, everybody knows his passion for fitness,” Hrithik after roping in Tiger Shroff as the brand ambassador. 

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