An effective Email Marketing Strategy is absolutely vital to your business reaching its full profit potential.
Introduction
If you are in the health and fitness niche, building an opt-in mailing list is one internet marketing technique that you shouldn’t leave out.
While there are several internet marketers who are doing well even without building an email list, a lot of people who are operating in the health niche are actually doing well with their email-list
Email Marketing Strategy
A successful email marketing strategy is about getting people to open your messages on a regular basis!
This strategy gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer.
All they need to do is see your message waiting for them in their in-box.
Collect Email Addresses
At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process.
Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.
Most visitors to your site won’t buy anything at all when they first visit your page. But you should give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.)
Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.
Read: Cool Squeeze Page templates:
Build a Genuine List
If you have a list of people interested in the health, wellness, or fitness niche, something that you had genuinely built by offering them something valuable, then they would be okay to receive emails promoting specific products or services in that niche. And many of them would buy as well if the product offered is good.
If you set up your own email list that people have to agree to join, then you have that targeted list of people who have given you permission to contact them.
Provide value in your email
You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either).
And you can advertise whatever you want in these emails, without worrying of being tagged for spamming people, since they all agreed to get emails from you when they signed up for the mailing list.
Finally, remember that every mail you send out should provide value of some kind. You can send out informational mails that relate to your product, or you can send out sales related mails.
But offering value is absolutely necessary to having an effective email marketing strategy.
Squeeze Page Templates
A squeeze page template is what you, as a marketer, will use to build your ever-important list.
The squeeze page concept is very simple. You offer your target market something in return for their contact information.
So, in other words, if a visitor gives you his or her name and email address, you will give him or her a free sample of your product, a free informational guide, some free training, a free consultation, or whatever is important enough for him or her to offer up his or her contact details.
What Does a Squeeze Page Look Like?
A good squeeze page template will generally have four basic elements. Keep in mind that these make up just the framework of the page, and the details must be filled in within each section.
The Heading
The heading is like a title on your squeeze page. The best converting squeeze pages use headings that are some shade of red, like brick red or bright red.
The heading should be larger than the rest of the text on your page, and it should be compelling.
It has been estimated that most people will make a decision about whether to put in their contact details within 8 seconds of accessing your page so you’ll need to say something that grabs your intended readers’ attention very quickly.
The heading can be preceded by a pre-heading–a couple of words of introduction to the heading, in smaller print and in black–and followed by a sub-heading, which will also be smaller and in black.
Bullet Points
After a short introduction, which explains what you are offering, you should list the benefits of your product/service to your visitor.
These are not features of your product or service, but the benefits that your visitor will receive when he or she has the product.
So, for example, you don’t want to write about a super-fast software, but instead, about how much time the software will save your visitor.
Testimonials
Some may argue that these are not as important on a squeeze page as they are on a sales page, but having at least one can really add credibility to you and what you are offering.
Opt-In Form
Of course, a squeeze page is not a squeeze page if you don’t have a form that your visitors can fill out. You’ll need to get the code for your form from your auto-responder.
You can also consider adding a little text below your form that states how you’ll respect the privacy of the contact details you capture on your form, and that the information will not be passed on to any third parties.
Finally, your entire squeeze page template should be visible on your screen without you having to scroll down.
Closing Thoughts
Doesn’t matter what sort of business you’re building, it is important to focus on. You also build a list for better control over how you can communicate with subscribers (potential customers). You’ll realize the importance of this part as your list grows; because with a bigger list you become less reliant on search engines and advertising (expensive) to drive traffic to your sites.
When you have a big email list, you no longer rely solely on outside influences for making money, because ‘you’ control the list.
- Money – It’s easier to sell to an existing buyer base (with whom you’ve been interacting) than to new visitors/subscribers. You can therefore keep reselling to your list — be it your own products, or affiliate products.
- Control – Once you have an email list, you control it. You decide how frequently (and what) to write to them. You are not dependent on outside factors controlling your traffic or monetization methods.
Most novices don’t realize the importance of a list, and so do not build it for a long time. There are some who survive in this industry even without an email opt-in list, but it always helps to have an extra source of traffic & money, over which you have better control.
The trick is to get people to sign up for your list. Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information (helpful ebook or tutorial), the kind they were looking for when they searched and found your site. The age-old lure of the freebie is the best technique for building a mailing list.
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