While cricket is still popular in India, more people are now playing other sports like kabaddi, badminton, wrestling, thus attracting more investments in this segment.
Most reports suggest that sports, fitness (and even wellness) is attracting investment from investors and also companies operating in profitable verticals like apparel, personal care, and consumer services.
“The sports and fitness industry in India is estimated to be valued at $5.6 billion by 2023 from the current valuation of $3.3 billion,” according to Flipkart (led by Walmart Inc)
- Parents today are okay with their children pursuing sports as a serious career option.
- Most parents are now actively pursuing various forms of sports to remain fit – badminton, indoor cricket, indoor soccer, swimming.
- Lot of youngsters are now playing sports themed games on their mobile phones.
- Residential societies now have clubs, gyms, swimming pool and ample space for indulging in outdoor sports.
- Sports infrastructure in schools, colleges and other institutions are also being upgraded with facilities such as gyms, swimming pools, stadiums, courts, etc.
- Government is upgrading various existing stadiums, parks, clubs and health centers and many new ones are coming up.
Greater health awareness has led Indians to join health clubs, gyms and they are also actively participating in different sports, and engaging in unconventional fitness activities like zumba, kickboxing and aerobics. Rising interests in these activities has fueled the market for sports and fitness in India.
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