Pay Per Click (PPC) is another way to get traffic to your website. Here, instead of trying to get traffic by SEO (organic way), you opt for paid advertising to get traffic.
So, basically you pay to get targetted traffic.
To be able to make money through your online efforts, you need traffic. It’s as simple as that.
Getting it the organic way however, can take time. And if your’s a competitive niche, it can take several months to see decent amount of traffic.
There’a another way out there, and that is to buy traffic.
About Pay Per Click Marketing
Pay per click marketing is also commonly known as PPC or PPC marketing.
PPC marketing might sound complicated but it’s actually a simple way to get targeted traffic to your website. And targeted traffic is really the only kind of traffic you want.
Pay per click marketing is advertising in which you pay each time someone clicks through to your site.
How Does it Work?
To understand how pay per click works, let’s say you own a website on collectible art. You’ve written a great guide all about collectible art and you sell it from your website. Maybe you also sell some art pieces.
To make good sales, you want targeted traffic to come to your website.
In this case, those would be people who have searched online for something relating to collectible art. They are already interested in the topic of your website.
That makes them not just traffic, but targeted traffic.
Which Keywords to Target?
The best keyword, in this case, to use for your pay-per-click campaign would be “collectible art”. But there’s a pretty good chance that other people might want that same keyword.
So you would have to bid on it, and the highest bidder gets to use it.
If your website was especially designed for people who want to learn to make money with collectible art, your phrase could be more specific aimed just at them.
This keyword might bring you better targeted traffic and have less competition.
Once you have your keywords, and you decide how much you want to spend per day on your PPC campaign, then the company will display an ad that links to your website. If you won the keyword collectible art, then when someone searches on that phrase your ad will be displayed on the search page.
Also, if there are websites dealing with collectibles, art, and other related keywords that have joined the network, your ad may display on those sites so that their visitors might click through.
How Much to Spend?
Your ad will be displayed until the purchased number of clicks have occurred, then it won’t display again until the next day.
For example, If you’re getting 100 clicks for $5, and you’ve set your budget for $5 per day, then even if you get 100 clicks in 20 minutes the ad won’t display again until the next day.
Because you can plan your campaign like this, based on a budget per day, PPC is an excellent way to start out marketing your site. You spend $5 per day or however much your budget will allow for several days.
What if It’s Not Working?
If you’re not making sales out of all those clicks, then you need to adjust something. You could do several things:
- It might be that your sales message is lacking
- Perhaps your product needs tweaking
- It could just be that you haven’t chosen the right keyword
It’s not difficult to change keywords and adjust your daily budget, intended towards a different approach. and you can do it as many times as you like, till you get it right.
This helps you to see if the pay-per-click campaign itself needs work, or if it’s your site which needs changes.
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