How to choose the right keywords to target

March 28, 2020 by fitbiz Leave a Comment

How to choose the right keywords so that it becomes easier for you to make money & see some progress, so that you don’t get frustrated with your make-money-online endeavors.

What’s the most important thing you’ll need to make money online?

Traffic!

And how much you get, how much it costs you, does depend on how you choose your keywords.

You Need Targeted Traffic

Again, never let the numbers make you go crazy. You need to only get visitors to your website who are interested in what you have to offer.

Ideally, the traffic you get will consist of people who are actively looking for the information, or the product and service you are offering. It’s all about you finding the visitors who will take the action you want them to take.

That action could be to make a purchase or to sign up to a newsletter.

As long as the visitors you are getting are highly targeted, you will make more conversions and more sales, period.

Free Online Tools

If you don’t have much money, don’t worry, there are many fantastic keyword tools online, and one of the best won’t cost you a single penny.

The Google Keyword Tool is available for FREE to anyone online.

Since Google is one of the biggest search engines, it’s safe to assume that they know which search terms are getting the searches and which ones are not (they give you a good idea but are not completely accurate though).

Choosing Keywords

An important point to keep in mind (common mistake committed by most beginners) when it comes to finding good keywords, is that bigger is not always better.

At first glance it might seem like a good idea to use only those 1 or 2 word keywords that get the most searches. The problem with those keywords is that they will also have the most competition.

Unless you’re really experienced, you’ll not rank high for those competitive keywords and they will not do you any good.

Instead, focus on the longer keyword phrases that may not get quite as many searches per month but also don’t have nearly as much competition.

Those are the keywords you should target when starting out.

If you can compile a list of a dozen or so of those keywords, you’ll have a good chance of ranking well.

You can rank well for all of them, not just one or two. So if you figure that each keyword gets an average of 1,500 searches a month and you can rank on the first page for those keywords, that’s a lot of free & very targeted traffic.

To Conclude

Keywords, and the traffic they produce, are the backbone of your business online. You need them for various activities such as content writing, SEO, PPC, article marketing, etc. It’s very important that you take the time to learn how to choose keywords.

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