January is Gym-uary and gym owners/trainers should capitalize on it. Over a billion people adopt fitness & weight related New Year resolutions every year. There’s a considerable increase in people enrolling in gyms, getting engaged in running and other fitness activities as the first month of the new year kicks in. Here are more reasons […]
News & Trends
Should you really cut rice from your diet?
Rice is one of the staple food in India and for many its a part of every meal. However, a lot of people believe that rice can result in weight gain. So should one completely cut off rice from one’s diet? Let’s find out. Boiled Rice is Staple Diet for Many Boiled rice is the […]
Edible water bottles might replace plastic ones in the future
An edible water bottle is what you might use in the future, instead of plastic bottles, to drink your water. A lot of startups are showing promising results in this area, which will be a great thing for the environment, and a few of these startups are in India. An edible water ball named Ooho […]
Indians are the ‘least active’, says survey
Those in the fitness industry are quite excited about the Indian market because of the opportunities it offers, but despite the mushrooming of gyms and fitness centres, the growing popularity of fitness apps and virtual gyms, most Indians are unfit. A survey conducted by fitness company Fitbit (they make fitness trackers) has named India as […]
Healthy chocolate alternative for kids
Most parents can relate to this effect chocolate has on their little ones; a dramatic burst of energy after eating chocolates (due to the presence of high quantity of refined sugar and caffeine) followed by a dip in energy levels which causes them to throw tantrums, concentrate poorly, and also results in restless sleep. Parents […]
Cure.fit acquires Fitness First India, merges operations
Healthcare startup Cure.fit has acquired the India business of international fitness chain Fitness First. Oaktree Capital that owns Fitness First will come on the board of Cult, Cure.fit’s fitness subsidiary. The American asset management firm will also pump in more money in the consolidated business. Fitness First will become a wholly-owned subsidiary of Cult.fit. Bollywood […]
India is witnessing a Technological Revolution in the Wellness Space
Technology is an essential part of our lives today; and has not only ensured efficiency in our lives, but has also efficiently changed the manner in which healthcare services are being delivered in India. Technological solutions have become an integral part of patient care and the management information system (MIS) in hospitals, clinics and health […]
Sustainable and organic active lifestyle products in demand
Demand for sustainable and organic active lifestyle products grows. Milind Soman, along with Telugu film star Allu Sirish and Darshan M, have invested in Deivee, an active lifestyle brand that will offer a range of fitness wear designed for Indian women. Billion-dollar Canadian athletic apparel retailer Lululemon is also keen to pick up stake in […]
Puma Store: Buy Puma Shoes, apparel & accessories online in India
Puma is a leading international brand that makes footwear, sports apparel, and other active lifestyle products. Puma produces stylish athletic and casual footwear as well as accessories and sportswear for men and women. In India, Puma is planning to develop additional lines that will include cricket, fitness and sports style. Their merchandise includes footwear, apparel […]
Cheese in India sees rising demand
Dairy products are an important part of the diet in India; many Indians have been consuming it right from a young age. India also happens to be the world’s largest producer of milk. While milk, curd (yogurt), ghee, buttermilk, paneer are commonly consumed in India, cheese is a more recent discovery in India. Vegan Cheese […]