A couple of years back a fitness company in London came up with a unique idea wherein they would ply buses fitted with exercise equipment so that commuters could use their commuting time to do some exercise.
While the plan didn’t get the government approval, what is worth appreciating is their brilliant idea.
This is how you need to think (out of the box) if you are the owner of a fitness company in order to attract more people who could use your services.
With people getting lazier by the day (or say busier), this is how you need to approach them and entice them to get some exercise.
1Rebel is a boutique gym in London that offers a range of exercise option. Their plan was to run a fleet of buses that would be high intensity spin studios on wheels, that would allow people to workout on the go. The buses would end up at the gym’s studio so exercisers can take a quick shower before going off to work.
“There are so many benefits to having the mobile gym come to you. Only five to seven exercises complete a total-body workout when performed using our special equipment.” He also added that the 20-minute workout might sound easy, but it is really quite difficult and provides instant results. It is very challenging and clients understand quickly why rest is important between workouts,” says Zickerman of Mobile Gym and founder of InForm Fitnes, a popular chain of gyms across the United States.