Malaika Arora, one of the fittest celebs in Bollywood, has launched Diva Yoga in partnership with Exceed Entertainment (celebrity management company) and yoga studio Zorba.
Malaika is one of the fittest artists in the Indian film industry. Malaika regularly shares her workout videos on social media (most of them go viral) and is an inspiration for many.
So it was just a matter of time before she got into the fitness business.
Malaika has tied up with celebrity management and entertainment marketing company Exceed Entertainment and yoga studio Zorba for Diva Yoga, described as an elite yoga studio.
“Endorsing a fit lifestyle doesn’t come easy but once it is ingrained in you, the benefits are numerous. Fitness has certainly helped me become more active, mindful and peaceful in life,” says style icon Malaika.
“I can multitask and straddle the various roles – that of an artist, mother and businesswoman with more focus and deliver better. Taking off from the thought of making fitness accessible to the woman of today, Zorba and I have come together to form Diva Yoga,” she added.
Diva Yoga’s Mumbai operations will begin shortly, and there are plans to launch a few more this year in India & abroad.
The studio will also have a food kiosk within the premise. The price point of the classes at Diva Yoga is expected to be around INR 30,000 – INR 40,000 per quarter.